Commercial/Architectural Industrial Photography

What is commercial photography?

Commercial photography involves taking photographs for commercial use: for example in advertisements, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, on websites, and similar commercial uses where photographs enhance a text. This type of photography is also known as advertising Photography. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations.

Promoting a Business:

Businesses may want to use commercial photography to promote themselves or particular aspects of their work. There is a difference between commercial photography, which is often performed in a studio or isolated environment, and industrial photography, which often takes place on the site or factory floor. Most commercial photography professionals will not take on an industrial photographic shoot. A common method of promoting businesses is through architectural and building photography, where the business can be seen as a product.

Selling a Product:

Commercial photographs of product lines or of individual products can either focus upon the design of the product (for example the sleekness of a toaster or the depth of carpet fibers), or upon the use of the product (for example, the functions on an keyboard or playing games on the Xbox). Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product.

Food Photography:

Food can be photographed to promote menus or for use in culinary sections of magazines. These shots can either focus upon the food, rather like catalogue shots of clothes, or they can take in the mood and feel of a venue. Food photography can be performed by those with knowledge of nature or still-life shots. Food made by the restaurant should be photographed there at the place of business. We have portable lighting and backgrounds for these types of sessions.

Questions and Price Quotes,

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724-953-3121

Graphic Design

Professional vector logo design:

A logo is a distinct reflection of your business meant to set your company apart from your competition and leave an impression on your customers. We create visually appealing logos that will provide a base for your business cards, letterhead, envelopes, and entrance signs that instantly convey your business message in a professional and unique manner.

What is a vector?

Most of us already know the definition of a logo and the importance of it to everyday business however; how many of us know the definition of a vector logo?

A vector file can typically be described as a small, scalable, and editable image that provides us the designer's, infinite freedom when it comes to graphic design and illustration. As such, vector images are ideal for graphics such company logos, banner ads, and other design images that often require scaling for personal and business applications alike.

So, why would you want to work with a company that does not create logos or other images in vector format? The answer is you don’t. If the company is limited to what they can do with the design of your image, then so are you.

That is why we can help. We have a complete understanding of what a logo‘s business function is and the power that it should convey. We utilize all the right tools that give us the ability to design your vision. Feel free to give us a call at: 724-953-3121 to discuss all of your graphical needs. Our services also include web design and e-commerce.

Graphic Design